[Article by listener Bruce Morrison, of Freeverse fame]
When the decree from on high came down this year to declare E3 dead, I got this feeling deep in my gut. It was a two fold feeling—on one hand I was sad to see the media frenzy and blitz of game news pass, but on the other I was relieved that I no longer had to plan that trip out to LA. I really hate driving in LA.
I can only imagine how happy the Digital Life expo people, aka the Ziff Davis yahoos were to hear of E3s passing. Now they could rightfully become the big awesome show.
So, Dell had a few badges held for me and a coworker to go check out the show here in NYC at the Javits Center. When we arrived at the show doors, there was a long line to get in. This is a good sign; it was also the last good sign of the venture. We quickly bypassed the long line, got our Exhibitor badges (not that we had anything to exhibit) and entered the show floor.
This is an accurate picture of what we saw:

Yeah, that’s about accurate.
Before I continue, lets get a feel for the scope and size of Digital Life vs. E3. Lets say E3 is as big as the Death Star.

With me so far? Good. So if E3 is the Death Star, then Digital life is a 1963 Airstream trailer being pulled by a stinky French guy on a bike.

(Ok, so, I wasn’t really going for that specific analogy, but I mean what a wacky photo to find on Google image search!)
So yeah, while E3 is acres of sprawling mass media awesome, Digital Life felt like I was in some dudes basement. And not a sweet basement with an old Pinball machine, but a really grimy one where you keep the Christmas decorations.
Ok, sure Digital Life had some good things. First I got to play some Guitar Hero 2! Of course, I had already played an almost final build at Harmonix a few months ago, so it was not really special. Also the HDTVs the Red Octane had were really laggy. So the rock was only at 4 (it goes to 11 after all). Then I got to watch some fat 12-year-old play a game on the Wii. That was kind of neat, in a watch-a-fat-kid-play-a-game™ kind of way. And I saw Marvel Ultimate Alliance, but it was no different than what’s on YouTube.
Now, lets talk about the lameness. First, there was nothing “New” at Digital Life. Part of the charm, the magic, the “This is worth standing around a bunch of smelly nerds” of E3 was how new everything was. You were often seeing footage for the first time. Maybe getting to play a game before everyone else you know. Knowing you were standing with the big dogs. I’ll never forget how “Internet Cool” I felt after playing Halo 2 almost 6 months before the rest of the world. That made E3 special. Digital Life had nothing new, nothing special. Hell, one of the Ubi Soft “booth babes” (I use quotes here, as she was not a babe, but she was in a booth) was loudly letting everyone know they could go home and download the new Splinter Cell demo from Xbox Live Marketplace.
Gee thanks lady, I guess I’ll get out of this line to play the game and just go home.
And I did! Yes my entire Digital Life trip took maybe an hour. I spent longer on the subway train than in the hall. I had seen everything there was to see. All I could think, when exiting was “Thank god I didn’t pay 8 bucks to get in here!”
The real shame is, there are some really good games on the horizon that could have been showstoppers. Where was a Gears of War demo? Or just a looping trailer, with a full battlefield recreated in plastic and foam? Seriously Digital Life, what gives? Damnit, now that E3 has reformed (but it’s not the same) I’ll probably have to truck back out the California.
Bruce Morrison
bruce@freeverse.com